Liberty Pole Spirits is a family owned business run by 4 family members, Jim, Ellen, Rob & Kevin Hough. Just as many businesses operate, Liberty Pole Spirits' believed that each of them should all be involved in all aspects of the business, which is a natural place to start.
They were more focused working "in" the business and less focused working "on" the business.
Keeping up with demand meant less time spent on strategy and planning for growth. A small family business was quickly turning into a craft distillery enterprise, which require more organization, strong foundations, and systems and process to make scaling less stressful.